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06/23/2006
MLM Success | Customers are Important!
One important fact that many MLM companies and uplines have gotten away from is customers are important.
Would you sell this?
Ask yourself this question. Would you use your cable TV service if you also had to sell it? Probably not. Yet this is exactly what happens in our business. We are looking strictly for Business Builders and totally ignoring the customer side.
It is important to realize that most people do not want to sell. This also means share. Yes, people do it everyday and don't get paid to do it. If that's OK with them then let them be, but don't overlook them as a potential customer.
An island story
A few years ago I was living on the island of Guam. While I was there I decided to make a little extra money by selling Avon to the people I knew. I didn't recruit anyone into my business, nor was I interested in doing that. My focus was exclusively on selling the products that Avon offered.
Just by selling to a customer base that I developed over a period of 8 months, I was able to make about $800 a month. Not bad for "just selling." At that time I had no idea about the concept of network marketing and I'm not even sure it was very encouraged at that time in Avon.
We were transferred after that, and I passed my business onto a friend of mine, but I know there were a few people in my customer base that would have gladly sold Avon, thus joining me in business if I had asked them.
Let's hear it for the customer!
By developing relationships with my customer base and discovered who really loved the products. Knowing what I know now about Network Marketing I believe this is an avenue that is often overlooked as being either "old fashioned" or "too slow."
What I am suggesting is to add this marketing technique into developing your business. In order to do that though, a few things have to be in place. I'll write about those things next time!
Just remember in the mean time. Don't throw the baby out with the bath water. To achieve MLM success, customers are important to at healthy, growing MLM business.
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Have fun out there!
Suzanne
www.TheMLMmom.com
12:30 Posted in MLM Success | Permalink | Comments (2) | Email this
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Comments
I agree completely. You must love and use your product or forget even trying to sell it.
Posted by: annalaura Brown | 07/07/2006
True, Annalaura (beautiful name by the way!), but just because you love your product(s) doesn't mean you'll be successful. Many people out there have awesome products but still don't have success. There are lots of reasons people don't have success in our industry. None of the reasons have to do with the product or the person trying to sell the product(s). It's very sad to see people struggling needlessly and blaming themselves for lack of success.
Posted by: Suzanne | 07/07/2006