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08/16/2006
MLM Training | Marketing
When it comes to MLM training in general, companies or uplines do not provide appropriate training in marketing. After signing up with an MLM, the typical training given about marketing is, make up your 100 name list, get 100 no's, let's make some 3 way calls or your mouth is your office, open it up and talk to everyone you meet.
What does it all mean?
Let's take a look at what the term marketing means. After all, the word marketing is in the name of the industry, yet sometimes it seems not many have any idea how to actually market! According to Webster's dictionary, marketing is "the act or process of buying and selling in a market."
How many friends you got?
There are many different ways this can be accomplished. Yes, you can talk to family, friends, 100 people you know, etc. The problem with this is:
1. Many people are uncomfortable doing this
2. Many people don't know 100 people. The truth is we live in a circle and, while we may have that many acquaintances, they aren't people we really know.
3. After we run out of the "usual suspects" where is a network marketer to go?
Have you tried my cooking?
Let's face the facts. If I were going to open a restaurant, would I ask the people I know to come and enjoy a meal? Of course I would. Would they come? Some would, some wouldn't….you haven't tried my cooking!
But, after all of the hoopla is gone, and the people I know have visited and had a meal, what would I do? If you listen to many in MLM who train their downlines to market this way, I'd be up the creek without a paddle!
Frozen in the headlights!
This is when networkers are typically told to move to the next step and talk to anyone within 3 feet. Usually one of two things happen. They either freeze in their tracks because that is too uncomfortable for them or they try it, and hate the way it makes them feel. Either way, they are done and never heard from again.
Basic MLM training in marketing
If uplines would support their downlines just a little bit, give them some basic MLM training in marketing these dropouts could be avoided.
With the advent of the internet, there is no reason networkers should have to rely only on people they come in face to face contact with in order to expand and grow their business. There are forums, blogging, and article writing available to market your MLM. There are also many networking groups like Direct Matches and even My Space which can be utilized to grow and market your business.
So, if your upline says make your 100 name list, live by the 3 foot rule or talk to your family and friends, and that makes you uncomfortable, find a way that's comfortable for you to do the business. Talk to your upline, see if they can do some MLM training on different ways to market your products or opportunity. Proper MLM training on marketing your business could make the difference between you being a MLM dropout or a superstar!
For more Great Tips on helping your MLM grow, download this free eBook and you'll be a superstar in no time!
Have Fun Out There!
Suzanne
www.TheMLMmom.com
15:25 Posted in MLM Training | Permalink | Comments (0) | Email this
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