12/08/2006

Network Marketing Success Tip | Branding 101

In today's Network Marketing Success Tip we will be discussing Branding. According to AllAboutBranding.com branding is the direct and indirect activities undertaken by a company (person) to imprint and influence a 'desired reputation' upon its audience.

You may be thinking, what does this have to do with me? Most people in Network Marketing really go off track here. They think their job is to sell thier product/services or to recruit business builders. But let's look at big picture.

Madonna as a Network Marketer?

We'll take Madonna as an example. Whether you love her or hate her she is a marvelous case study in branding. Those of us interested in Network Marketing Success could learn lots from her in the way she's branded herself.

Madonna has a great voice, so do lots of other people.

We have a great product/network Marketing Opportunity, so do lots of other people.

Madonna looks great, so do lots of others.

Our opportunity/products really can help lots of people, so can many other opportunities and products.

By making a name for herself, Madonna has been able to consistently stay in the forefront of her field. How many people have done that in Network Marketing? Not Many, I can think of one, maybe two.

But we can do this by branding ourselves and by doing so we:

1. Establish ourselves as an expert
2. Build a solid reputation within our industy (which is, unfortunately, lacking)
3. Increase your notoriaty and image


By branding ourselves, we now have people who seek us out for our advice and expertise. So often in Network Marketing we are taught to recruit, recruit, recruit, or sell, sell, sell. This puts us at a disadvantage where we have to continually fill the funnel and "get" people to join us.

When we take the time to brand ourselves, people start seeking us out because they know we have soemthing of value. We can teach them how to do this business and be successful.

So next time you are wondering how you can make network Marketing a little easier, think of Madonna. Maybe this Network Marketing Success Tip will help you remember branding yourself is the way to go!